Agencies Tv Brands Ad Digital Advertising Media
- " On TV And Video " is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Victoria Milo, director of go-to-market digital media at MightyHive . TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior. Even amidst the pandemic, which saw a massive boost in CTV – time spent among US adults grew by 33.9% in 2020 – the ad ... [Read More]

Content Marketing Leads Metrics Sales Lead
- Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a survey from HubSpot . But that same survey found that 91% of marketers are confident that their campaigns are influencing revenue. If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true ... [Read More]

Content Seo Website Audience Strategy Part
- Acquiring strong online presence is undoubtedly a challenging endeavor. You need to keep one thing in mind. There is no place for the second best in the world of business. Your website needs to be superior in comparison to the sites of your competitors. If you have the budget, then you can consider hiring professional PPC marketing services . However, you can manage the SEO of your website on your own. The problem is that when you step into this field, then you are prone to errors. We will talk ... [Read More]

Content Feature Results Search Seo Title Tracker
- For years, content marketers treated the top of the first page of Google search results as the Holy Grail. “If only our content would rank at the top of Google SERPs,” we cried, “our marketing woes would be solved.” That might be a dramatization, but we certainly put the premium position on a pedestal. But today, earning the top spot on a Google SERP does not achieve the same content marketing goals . With the advent of featured snippets, answer boxes, knowledge graphs, and other SERP ... [Read More]

Analytics Loop Closed Loop Google Campaigns Sales
- In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are successfully tracking the ROI of their paid media campaigns. Marketing attribution has always been challenging for businesses with multiple touchpoints in the customer journey. For some B2B companies, that journey often happens across devices, and it can last anywhere from weeks to months. Some major ... [Read More]

Media Content Audience Linkedin Social Shopping Marketing
- This article features highlights from an interview with Stefan Smulders , the founder of , a LinkedIn automation tool that generates new leads and manages personalized automated messages on behalf of your business. Gone are the days when people would use social media solely for staying connected with their friends and sharing their favorite cat videos. Today, social media has evolved into a robust and cost-effective marketing platform, especially for small businesses seeking to ... [Read More]

Changes Facebook Industry Tracking Attribution Privacy
- With the latest iOS update, Apple announced a new tracking prompt that will require users to accept permissions from apps to track their actions. Facebook is concerned that this prompt — which they will need to include on all their apps and services, to be available to download in the App Store — is phrased in a way that will make it more likely for people to accept, which would therefore make tracking user activity much more tumultuous. This will also give brands less information to inform ... [Read More]

Keywords Search Seo Content Article Keyword
- SEO is one of those things that all marketers talk about, but barely understand. It can be very technical and even then the algorithms are constantly changing. Not only does this make it hard to understand, but also makes it harder to keep up with the do’s and don’t’s of best practice. But luckily for you, we’ve got some simple tips that will keep your SEO strategy at the top of its game. SEO (search engine optimisation) is a way of bettering your online content so that your work can ... [Read More]